Informatica's latest CDO Insights 2024 report indicates that data quality is the biggest barrier to implementing generative AI. The survey shows that 45% of companies have already implemented generative AI, while 53% plan to do so. The report highlights that data quality, data privacy, and AI ethics are major concerns for businesses when implementing generative AI. The use of data management tools also impacts generative AI projects, and attention to data quality is key to successful implementation.